Carla joined us for our Autumn 2011 Inspirational YOU and was a part of the entertainment industry panel.
She is a highly experienced multimedia producer and digital strategist with over 15 years media experience.
Carla pioneered BBC Radio 1 and Radio 1Xtra’s social media strategy, creating a solid framework for the networks to improve their brand presence and sustain relationships. She also delivered social media strategies for major BBC music events helping them reach millions of people on campaigns.
She has produced and directed some of music’s biggest names including Trevor Nelson, Tim Westwood, Chris Moyles, Kelly Rowland and many more. She has also delivered dynamic, interactive content from huge live events both nationally and internationally including BBC Radio 1’s Big Weekend, BBC Radio 1Xtra Live, the MOBO Awards, Notting Hill Carnival and 1Xtra in the USA, Jamaica and Ibiza.
Carla has extensive experience of working with young people. One of the pioneering projects she worked on was UTakeover for BBC Radio 1Xtra. This involved directing a Q&A with former PM Gordon Brown and a large group of young people whom she trained and mentored in radio and multimedia production.
As MD of Crystal Creative, a digital marketing company, she works ahead of the curve to help her clients build their brands and engage with their audience. Her specialist knowledge of the youth market and its relationship to new and emerging technologies gives her deep insight into the best way online media can work for key demographics.
Crystal Creative currently provides clients with a diverse range of services including social media strategy, video production, website design, mobile development and syndication and more.
Twitter: @CJNarth | @CrystalCreative
“… Her ability to consistently produce work of the highest standard never falters, and whilst at Radio 1 and 1Xtra her knowledge of her field ensured that she was the colleague many people went to in the first instance for advice, and creative and technical expertise.” – Adam Mart, Operations Producer, BBC
“… Working with Carla on major music events for the BBC, she always delivered high quality ideas backed up by high quality executions. Her relationships with the music industry and tech companies, as well as skilled negotiations, helped us to reach millions of people on campaigns for Radio 1’s Big Weekend.” – Tim Clarke, Senior Content Producer, Major Music festivals, BBC Audio & Music Interactive
“… Without a doubt, Carla is truly well informed about industry developments, has a strong work ethic, and an unsurpassable attention to detail. Coupled with her multimedia skills, ability to plan and communicate clearly, Carla is extremely well placed to know how to translate an idea into remarkable online content.” – Hina Siddiq, Assistant Content Producer, BBC