Inspirational YOU interviews CEO Fred Deegbe.
Fred believes that some of the best things in the world can come from Africa. It was this conviction that inspired him to start Heel the World Shoe Company (HTW) which he co-founded in 2011.
Now as the company’s Chief Executive Office, Fred and his team are committed to helping other young people start and grow their own businesses. Prior to founding HTW, Fred worked at Amalbank and MMRS Ogilvy.
He graduated from Ashesi University in 2006, where he was the president of the Student’s Council. It was at Ashesi that Fred discovered and nurtured his interests in Africa, enterprise, and giving. His work has been featured on MTV, DSTV and CNN.
What is your current role?
CEO of Heel The World
Can you tell me a little about your professional and personal background?
I studied Business administration in Ashesi University. Had a terrible year of job hunting and soul searching in the US in 2007. I went there to work and get money to invest in a t shirt company I had started with some friends called Made in Ghana (MIG). I returned disillusioned, quit the MIG dream and joined MMRS Ogilvy-an ad agency because I thought Ghanaians were talented but just needed better marketing. After a year there I joined a bank and did Service Quality Management for a while before starting HTW on the side. Within 12 months of starting the company I sent my resignation letter.
Why did you start Heel the World Shoes and bracelets?
I started it because I wanted to give Hermes and Louis Vuitton a run for their money. Or at least, be in their face. For far too long Africa has been slighted on so many fronts, and mediums that we don’t even believe in ourselves anymore. A few years ago I went out to buy a pair of shoes in Osu (high end street in Ghana) and when I asked a wandering shoe-shine boy if the shoes could be made in Ghana he replied “IMPOSSIBLE”. The painful thing was that there were a host of other more-educated people who thought the same and this made me wonder-if we cannot make our shoes,when are we going to make our own planes? I partnered with Vijay Manu in February 2011, after a year and half of research and experimentation and Heel The World was born.
The HTW Empowerment beads subsequently came about in April 2011 when we were invited to an event and wanted participants to leave with a memento that embodied the essence of the brand. Black is for the Hard Work, Gold is for the ultimate reward.
HTW is no longer a shoe company, it is a lifestyle, it is a movement of the new Africa- the capable and fearless one.
What are your interests?
I am regular guy, who is a Chelsea FC football fan, enjoys basketball highlights and Italian food. I have become very tunnel vision since I began my company.. I am interested in nothing less than making it a success.
What is your mantra?
Do something before you die.
Who do you admire?
hmm…Walt Disney..or what is now known as the Disney Corporation.. How he used his imagination to build an empire that consisted of characters, film, music, theme parks, puppets, toys . He called it Imagineering. I am working tirelessly to do a multiple number of things under the Heel The World brand.
How do you keep going when motivation and / or inspiration is waning?
I pray to God first because so much has happened that I didn’t plan for that someone out there has to be watching out for me so. He needs to see me through from start to finish. I also watch videos on youtube of successful companies/people and when the desire for success re-emerges I transfer the energy back into Heel The World.
Any new happenings you care to share?
To celebrate the success of the beads, we are coming out with a four- fold Black and Gold collection: bead and jewellery line, leather accessories,a new range of shoes, and collaborations with some of Africa’s finest brands from the summer of 2014 – God-willing.
SHERRY DIXON BEAUTY CONFIDENCE:
Tuesday 18th February 2014
Motto: “I can and I will”. I truly believe that I was born to motivate. I felt this since I was 6 years old and I told my grandmother. She told me she knew I was special. So I motivate and inspire at every opportunity I get. It’s the only way I know how to be!
Sherry Dixon is highly respected in the ethnic community in Britain and developed a following of dedicated readers with her health, lifestyle, beauty and relationship articles.
Sherry Dixon is a renowned journalist who has edited two magazines – Pride Magazine and SHE Caribbean. Sherry has a consultancy, Sherry Dixon Consultancy, a Marketing and PR company and has also launched herself as a Motivational/Life Skills speaker. Sherry has written for many publications including The Guardian, Sunday Observer, The Times and The Voice and has done numerous television and radio shows helping to dispel the myths surrounding the health and beauty for women of colour. With her wide span of knowledge of health, beauty and empowerment issues, Sherry Dixon has now become a sought after inspirational speaker sharing her life skills and vast knowledge to empower individuals worldwide.
Her quick wit, brilliant sense of humour and warmth make her a very popular woman which has won her many awards.
Sherry has recently been placed on the May cover of NUBIA Magazine and has graced the pages of the Washington Informer (USA), Makin Style Magazine (Caribbean based) and Conscious Vibes Magazine.
| e: firstname.lastname@example.org | www.sherrydixon.net | www.womenonthecrossroads.com |
I am interested in cooking, baking, listening to inspirational life-changing experiences, educational documentaries, discussing/debating current affairs/educational-related issues and the child/young adult within the education system.
Whatever you do, do it with an excellent attitude. Also a wise proverb, ‘in all your getting, getting understanding’.
Facebook: Natasha Reid
Adekeye Adeneye Oduneye aka Kay; Nigerian born bespoke fashion designer from a creative and media production background with extensive experience in retail, marketing and sales working in stores such as Selfridges, Harrods, Harvey Nichols
My fashion journey started up with the aim of sourcing clothes that fit me perfectly but based on complements often received from friends and family, I realised there was a real niche and decided to pursue it.
I draw inspiration from the talented Tom Ford who I believe makes fashion classy and stylish. I also admire his diversity in business i.e. his ability to be a media mogul and still remain a globally recognised designer.
Indivisual Fashion (originally called Individual collections) started in 2010; our ethos is to deliver an exceptional and consistent professional service with every order. “Bespoke with a twist”, a combination of exquisite style and a passion for ingenuity, Indivisual revolutionises the bespoke tailoring market and creates a new fashion ethic to suit a wide range of individuals.
My aim for Indivisual Fashion is providing our clients with an effortless look whilst adding a personal touch. Every piece is given our undivided attention.
INDIVISUAL FASHION – the detail is in the Visual.
Jessica Maë is participated in our Inspirational YOU fashion show on Saturday 23rd March.
Jessica Maë is a premium women’s fashion brand, offering both ready-to-wear pieces in addition to a bespoke service.
The Jessica Maë collection offers classic and timeless pieces. Every design is an investment, a graceful addition to every tasteful, sophisticated yet subtle, woman’s wardrobe.
After all, every woman will always need that perfect white shirt, and matchless little black dress!
Jessica Maë – Bespoke – Made to measure clothing, using the finest hand finishes and tailored to your measurements.
What we do
– In keeping with a “Slow Fashion concept”, we produce as demand requires in limited quantities. With each piece manufactured, to the highest standards and always, with style and lasting quality in mind. – We support the British manufacturing economy by employing local machinists, and we support local communities worldwide by only sourcing fabrics from small local production units. – We always offer you a choice, providing you with an opportunity to create something unique, with a perfect fit through our bespoke service.
I was first drawn to Meditation and Reiki, when a close friend of mine offered to give me a Reiki treatment to complement the chemotherapy I was receiving to cure my Leukaemia. I didn’t know what to expect but didn’t have anything to lose and after one session I was hooked! At the same time my Dad was encouraging me to meditate in order to help me ‘control my state’ while I was stuck in hospital for weeks at a time.
Seven years later, I am a Life Coach, Reiki Master and practice Meditation on a daily basis. I also lead Meditation sessions from my home and facilitate sessions for both the adults and students at the Secondary School where I work. I have very successful results with those who suffer from anxiety, stress and anger problems. I truly believe that Mediation should be made compulsory in schools.
I love teaching the art of Meditation to others. Once you have experienced the level of complete calm and bliss that Meditation can give you, you will never lose it. The most amazing thing is that you can do it anywhere and it’s free! All you have to do is close your eyes.
I believe that a combination of Meditation and Reiki keeps me healthy and well and it will always be an extremely important part of my life.
Book to attend Sarah’s meditation workshop.