The business of sports media – Thursday 5th July

The Business of Sports Media

Institute of Education (IOE), London
20 Bedford Way
London, WC1H 0AL

Institute of Education

The Business of Sports Media

 Institute of Education (IOE), London

  Bedford Way, London, WC1H 0AL

 Thursday 5th July 2012

With the support of Dr Nicola Rollock & Professor David Gillborn


Registration: 18:00pm – Final Whistle: 20.45pm

 Learn Critical Insights & Meet Valuable Contacts in the World of Sport Media

Hosted by Kevin George (ex-footballer & founder of Soccerdemedics)


 Registration & Warm up [18:00 – 18.15]

A warm up session will see groups arranged for those looking to win the chance to start or reignite a career working within a top sport media company.

 First Half:

Learn Business Hidden Secrets on [18.15– 19:15]

–            The best way to get started and ahead in sports media

–            Access to different opportunities within print, online, radio and TV

–            What employers really want to see

–            Getting qualified and experience

–            The need for speed and the best tools to use

–            What media sells the most

–            Building a sport media business

–            Building strategic partnerships

–            The changing face of media reporters, movers and shakers [young, diverse, small groups, bloggers, ex athletes, based anywhere in the world]

–            Opportunities for working at the London Games, Premier and Football Leagues

  • Michael Johnson – Former International and pro-footballer and qualified pro-license coach.
  • Ash Rose – Editor, KiCK! magazine
  • Christopher De’ Haney – Head of Sports Sponsorship at Trinity Mirror.
  • Natasha HenrySports Journalist at The Voice newspaper


Halftime Break: [19:15 – 19:30]

Enjoy light refreshments as you speed network with as many people as possible.

 Second Half: [19:30 – 20:30]

SoccerShopWindow Seminar Debate on the Role & Responsibilities of Media in Football

–          The making of the celebrity footballer

–          How to turn your words into lucrative profits

–          The love / hate relationship between players and the press- Good PR vs. Bad PR

–          Privacy vs. Public Right to know

–          Should players be seen and not heard? Speaking out via in the press and via Twitter

–          Influence of the media on team selection & changing the way the game is played

–          Breaking a story vs. breaking the law

–          Is the influence of the media too good or too bad? Have your say!!

  • Warren Haughton – Content Producer at talkSPORT. Will discuss what makes a story newsworthy / debatable
  • Michael Johnson – Former International and pro-footballer and qualified pro-license coach. He will give a players perspective on behind the scenes of players and breaking rules and regulation and club procedures.
  • Drew Christie – Sports producer & journalist with Endemol Sport in Abu Dhabi and Former BBC match of the day producer.
  • Joanna Abeyie – Entertainment and Showbiz Journalist & Founder of Shine Media

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