Boost YOUr profile
(Push YOU ahead II)
PR, Marketing and Communications masterclass
Birkbeck, University of London
(Room B34, Torrington Square, Malet Street)
Wednesday 22nd May 2013
This second enterprise and careers master class features inspirational industry professionals who have over 20 years experience of developing and profiling the most celebrated names in the entertainment, business and travel industry.
Our speakers have worked with the BBC, Radio 1, Alicia Keys, Sony Music, TV, Beyonce, Adidas, Barbados Tourism, UK Premiership clubs and many international publications.
Do you run a business or study PR and marketing?
Do you want to raise your profile, but need to refresh your skills and build up your contacts to get ahead?
Do you run your own business and want to push your brand out to a larger market?
Do you know the latest trends in social media and how to utilise them?
- Do you have big PR dreams, but a limited budget?
- Learn how to use social media to raise your profile and increase your clients.
- Learn the latest social media trends.
“The marketing department of today is tomorrow’s social media newsroom” – PR Week
Hosted by Bernard P Achampong – Ideas Genius
Karen Tippett | Founder of Tippett PR
Karen has over 20 years experience in PR spanning agencies both in the UK and in Paris. Beginning as a graduate at an agency in Paris on a journey that took her to the position of Head Of PR at Virgin Holidays, she opened her own consultancy business in 2010.
Daren Dixon | International Talent and Brand Partnerships Executive
Daren Dixon is a highly experienced and connected international executive who has worked in the fields of A&R, talent management and marketing for the top entertainment companies in the world.
Daren most notably discovered and signed globally successful alternative band Kasabian to RCA Records. He then further enhanced his growing reputation as a leading international talent executive by working closely with some of the worlds leading talent such as Beyonce, Miguel, Selena Gomez, Belen Rodriguez, Kelly Rowland, Solange Knowles, Keri Hilson and Jennifer Lopez.
Anne-Marie Batson | PR & Corporate Communications practitioner
Anne-Marie is a Communications Manager in the transport sector, Anne-Marie has over six years experience working in-house communications at Network Rail.
She works in one of the UK’s most scrutinised organisations, delivering campaigns that integrate media, stakeholder relations, public affairs and digital communications.
Bieneosa Ebite MPRCA | PR Consultant & Radio Presenter
Bieneosa has been working in public relations for fourteen years and began her career at Western Union, a global money transfer company, where she engaged with multicultural communities across the UK by building brand awareness through media relations, community partnerships and sponsorship. In 2002, she obtained the Chartered Institute of Public Relations Diploma, the industry recognised qualification.
After leaving Western Union, Bieneosa spent four years working as a Regional Communication Manager at McDonald’s Restaurants where she was a spokesperson for the brand and managed PR and community relations for 200 restaurants.
Tony Pope | PR & Communications
After finishing a degree in English at Kent University in 1992, Tony took a sabbatical position in communications for the students union and has been in education most of the time since. He has worked in advertising and PR for the University of Westminster, run the schools liaison programme for South Thames College and managed the marketing department at Merton College. He has also worked in the charity and consultancy sectors and as a marketing adviser in retail.
5.45pm – 6.15pm: Doors
6.15pm – 7.15pm: Discussion
It is time to raise your profile and learn the secrets of mass media coverage?
Learn how to successfully run a PR and marketing business.
Understand the do’s and don’ts of PR, Communications and Marketing.
Develop your awareness of social media and how to utilise it for your brand.
7.15pm – 8.00pm: Part 2 (Interactive discussion and Q&A)
Each speaker will give you industry insights.
Discuss the latest trends in their industries.
Learn how to raise your personal or business profile
Update your skills.
8.00pm – 8.30pm: Networking
Everyone is welcome.
- Business owners
- Social entrepreneurs
- Media professionals
- Those in PR, marketing and social media
- Those who want to raise their business or public profile
- Digital Media professionals
Tickets £5.00 – £10.00
Contact: email@example.com / firstname.lastname@example.org
07545 156 111 | @inspirational_u